Worst case, a badly-written press release simply makes your firm look clueless and stupid. It is targeted to members of the press who may want to check out, write about, or even review your show. It should offer the relevant details of your art show and should be written in a clear and easy to understand fashion.
Look in your local newspaper or view other press releases online for some great examples of titles. Send them something personal. This way, your press release may get noticed more than from someone they may not have heart about. Get too long-winded in your press release Neglect to include relevant details Provide current contact information Forget to add a city of origin for your press release Get tied up in PR syndication.
This is, traditionally, the most difficult part! Only include what is required. To ensure that your headline performs the way you want it to, keep it descriptive and concise. If you have an exhibition, group show, art auction or other art related event coming up, instead of just making a call to your local media, why not write a press release to submit to online newswire services and local newspapers.
And that can mean new prospects contacting you asking you to sell to them. The more you are familiar with the work of your recipient, the more likely your work is to receive attention from them.
Be open to approaching freelance writers at the blogs and publications you read and respect, and those in dialogue with your program.
You want this part to be readable and engaging. In addition to sending a press release, personally contact the reporters that you really want to cover the story.
With the advent of social media, and the ease of sharing things online, it is easy to forget about some of the promotional methods of the past. This is the reason you are writing the whole press release in the first place.
Although the length of your body copy will depend on the art show and the details you need to share, it should feature at least two paragraphs.
If these are questions on your mind, read on to learn about the seven critical elements you need to include in your art show press release. Let them know your artist website and email. This, in turn, allows a journalist to decide whether to contact the author of the press release for more information or keep looking for new news.
There are no rules for choosing an image, but it is usually good to choose a piece which is representative of the entire show either visually or thematically. For best results, include your full name, your current telephone number, your email address, the mailing address for your company or office, and the URL of your website.
Stay tuned for upcoming Gallery Insights editions, including Part 3 of our Art Fairs series, a special edition on selling to tech collectors, and a mini course on SEO for galleries.
What is a Press Release? Depending on the venue, the staff might take care of the press release for you. You should target your press release to individuals or organizations who either already have an interest in your work, have an interest in work that is similar to yours, write about the type of work that you create, or write about galleries in your area.You have an art exhibition coming up.
Great! Depending on the venue, the staff might take care of the press release for you. Excellent! But, if you find yourself in an exhibition with no promotional machine at work already, you need to make sure that your show gets the attention it deserves.
Nov 10, · A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about.
How to Write a Press Release for Art Events. Press releases can help anyone, especially an artist to not only bring attention to their art but to generate traffic to their website and also to assist with the branding of the artist and their art.
If you have an exhibition, group show, art auction or other art related event coming up, instead of just making a call to your local media, why not write a press release to submit to online newswire services and local newspapers.
Nov 10, · A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products.
Alex Bacon GUEST AUTHOR. Writing press releases for exhibitions is an essential task for any commercial gallery as they often serve as the first introduction to the show for the public, collectors, and most importantly, press.Download